Driving down Corredor Sur in Panama City, Panama you’ll notice a massive billboard featuring internationally renowned tennis star Rafael Nadal in nothing but his undies. He is the new face and body of Tommy Hilfiger underwear and the campaign launch is in full swing in Panama.
“Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continually inspired by his dedication and passion for his sport,” said Tommy Hilfiger. “This exclusive partnership brings one of the greatest athletes of this generation into our Tommy family. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.”
“I’ve always admired Tommy Hilfiger’s cool, all-American designs which are sophisticated and easy to wear, and I’m excited to be partnering with the brand,” said Rafael Nadal, the 14-time Grand Slam winner.
Perfect for an active lifestyle
The team at Tommy Hilfiger gave me some of the new briefs to try and I took them out for a spin over the weekend at my favorite spot for bike riding in Panama City.
The fit is great! The material is made from a 4-way stretch microfiber which is extremely soft, breathable, and comfortable – perfect for my active lifestyle in Panama. Thanks Tommy!
And FYI guys, I found out you are actually NOT allowed to have your shirt off at Cinta Costera after cops stopped me twice and made me put it back on. Oh well…
As part of the Rafael Nadal campaign in Panama, the team at Tommy Hilfiger gifted bloggers, athletes, and influential people in Panama a pair of the new undies to try out and post a photo to their Instagram using the hashtag #tommyxnadal. I thought this was such a cool idea and it was fun to see how everyone incorporated the underwear into their daily activities. Here are some of the Instagram posts below (including mine) so be sure to give a like on your favorites!
Yo que pensaba que Rafael y yo no teníamos nadaL en común pero veo que ambos escogemos a @tommyhilfiger para "handle our business". Son comodísimos y siento que le estoy dando "mi negocio" a un MBA de Harvard, que le estoy dando "mi paquete" al empleado del mes de DHL. Claro, si uno es Rafael Nadal y tiene que estar brincando por toda la cancha, necesita buen soporte A HUEVO. Ya entiendo por qué usa Tommy el mae. #tommyxnadal #borntomodel #nailedit #runwayfunway
The new Tommy Hilfiger Underwear Collection by Rafael Nadal is so comfortable, that even women want to wear it. Available this week at our stores. // La nueva colección de ropa interior de Tommy Hilfiger by Rafael Nadal es tan cómoda, que hasta las mujeres la quieren usar. Disponibles desde esta semana en nuestras tiendas. @tommyhilfiger #TommyXNadal
If you want to grab a pair of the new Tommy Hilfiger underwear for yourself, they are available at the Tommy Hilfiger stores in Multiplaza, SOHO, Multicentro, and Metro Mall. And sure sure to follow @TommyHilfiger on Instagram, Twitter, and Facebook for their latest updates!
This is a sponsored post promoting Tommy Hilfiger and I received compensation in exchange for writing this review. Although this post is sponsored, all opinions are my own and I will never publish anything that I wouldn’t go to myself. For information on promoting your business through PTY Life visit THIS LINK.