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Driving down Corredor Sur in Panama City, Panama you’ll notice a massive billboard featuring internationally renowned tennis star Rafael Nadal in nothing but his undies. He is the new face and body of Tommy Hilfiger underwear and the campaign launch is in full swing in Panama.

“Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continually inspired by his dedication and passion for his sport,” said Tommy Hilfiger. “This exclusive partnership brings one of the greatest athletes of this generation into our Tommy family. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.”

“I’ve always admired Tommy Hilfiger’s cool, all-American designs which are sophisticated and easy to wear, and I’m excited to be partnering with the brand,” said Rafael Nadal, the 14-time Grand Slam winner.

Perfect for an active lifestyle

The team at Tommy Hilfiger gave me some of the new briefs to try and I took them out for a spin over the weekend at my favorite spot for bike riding in Panama City.

Tommy 2


The fit is great! The material is made from a 4-way stretch microfiber which is extremely soft, breathable, and comfortable – perfect for my active lifestyle in Panama. Thanks Tommy!

And FYI guys, I found out you are actually NOT allowed to have your shirt off at Cinta Costera after cops stopped me twice and made me put it back on. Oh well…


As part of the Rafael Nadal campaign in Panama, the team at Tommy Hilfiger gifted bloggers, athletes, and influential people in Panama a pair of the new undies to try out and post a photo to their Instagram using the hashtag #tommyxnadal. I thought this was such a cool idea and it was fun to see how everyone incorporated the underwear into their daily activities. Here are some of the Instagram posts below (including mine) so be sure to give a like on your favorites!

Damn, this is one flexible pair of undies! @tommyhilfiger #TommyXNadal

A post shared by Michal Scheffler (@thepresentlover) on

Campaña Tommy Hilfiger #tommyxnadal @tommyhilfiger #fitness

A post shared by Julio Bustelo ?? ?? ✡️? (@julio.bustelo) on

#TommyXNadal ?⚪️ @tommyhilfiger "The quality has never been better" T. Hilfiger.

A post shared by CésarRamos (@cesarramos18) on

Agaaaarrateee @RafaelNadal que voy por ti!!!!! #TommyXNadal @tommyhilfiger

A post shared by Amanda Isabel Díaz (@amandaisabeld) on

Dándole en el parque. @tommyhilfiger #TommyXNadal

A post shared by Roberto Manrique (@robertomanrique13) on


If you want to grab a pair of the new Tommy Hilfiger underwear for yourself, they are available at the Tommy Hilfiger stores in Multiplaza, SOHO, Multicentro, and Metro Mall. And sure sure to follow @TommyHilfiger on Instagram, Twitter, and Facebook for their latest updates!

This is a sponsored post promoting Tommy Hilfiger and I received compensation in exchange for writing this review. Although this post is sponsored, all opinions are my own and I will never publish anything that I wouldn’t go to myself. For information on promoting your business through PTY Life visit THIS LINK

Experience Panama


I'm Joey, a guy from Louisville, Kentucky that packed up and studied abroad in Panamá at the age of 20 and haven't moved back since. What started as a semester trip to Panamá has turned into 10+ years of living in Latin America and becoming a full-time travel blogger. I now rotate between living in Panama City, Bogotá, and Lima. Follow me on Instagram @joeybonura for more updates on my life abroad!

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