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Representatives of major public and private organizations from throughout Panama recently came together to focus on new plans to promote the Amador Causeway, which is developing as the next center for tourism and residential development in Panama City.

The meeting was chaired by the Administrative Unit of Reverted Areas (UABR)  and included representatives of Tourism, Business & Planning (C4T), the Spanish company that has been responsible for the development of a new Strategic Plan for the sector.

“The intention is to make Amador a brand and a definite reference, a tourist icon of Panama,” said Luis Felipe Icaza, Executive Secretary of the UABR.

The group will bring together a single, joint proposal for promoting Panama, he said. The main slogan will be, “If you don’t visit Amador, you don’t know Panama.”

C4T representative Jordi Marcé gave the group a progress report detailing the progress of the study, including the background to the plan, the dynamic elements of the planning process and efforts to bring together the different elements to execute the strategy, according to coverage in Capital Financiero.

Amador is the collection of small islands linked by the Causeway at the picturesque mouth of the Panama Canal. In addition to offering some of the most scenic and best recreational areas in Panama, it is home to the Frank Gehry-designed biodiversity museum and a new Convention Center under construction.

After delays, progress is moving forward on the new convention center, which will be a key part of the the Strategic Plan for Tourism Development and Urbanístico of the Amador Causeway, the manager of the Tourism Authority (ATP), Gustavo Him, told the group.

This first meeting of this Amador planning group was also attended by representatives of the Social Security Fund, the Smithsonian Tropical Research Institute, the Museum Amador Foundation and the Municipality of Panama, among other organizations and businesses in the area.

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