The Panama Tourism Authority has just released a killer new set of videos to promote the country internationally. The campaign includes a series of six, 15-second clips and two longer versions to be shown around the United States, Canada, and Spain.
According to the ATP, “The concept of the videos is to demonstrate that Panama is for people who are looking for experiences.”
Rather than showing a montage of shiny skyscrapers like so many of the past videos, these clips highlight unique eco-tourism getaways you can only have in Panama. Clips of Carribean towns, pristine beaches, waterfalls, rainforest hikes, sloths & other animals, festivals, and local people are shown to highlight this is not a “tourist” destination, but a country that you can experience.
Let’s just say after watching these clips I still have a lot of this beautiful country to explore.